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The Mr. DELIVERY chef is suddenly out of a job!
The Mr. DELIVERY brand is, after many, many years, getting a face-lift! Out with the old and in with the new is what they say…however this face lift and rebranding has little to do with datedness as it has to do with functionality.
For years Mr. DELIVERY has been delivering take-away food right to our doors. The symbol of the happy, chubby and obviously proud chef has been synonymous with lazy nights indoors and the quick and easy convenience of having food delivered right to our homes.
However, Mr. DELIVERY is no longer JUST about food!
Mr. DELIVERY has successfully explored diverse business opportunities which focus on other areas outside of food.
(For more details on the diversification of Mr. Delivery's services, please see "Giving BRANDS access to over 1 million homes everyday!")
The Mr. DELIVERY rebranding teaser campaign kicked off late 2010 with the very entertaining image and concept of the Mr. DELIVERY chef going on an intensive training programme.
The teaser logo appeared on all internal and external communication and showed a very determined chef trying very hard to shape up? Why? No doubt more than one successful brand activation driven through Mr. DELIVERY had our good ol' chef slightly concerned about his future in a company where food is no longer the core focus.
With the Mr. DELIVERY business shaping up for a new year, the chef obviously had to shape up or ship out.
The aim of shaping up for the Mr. DELIVERY business was of course to offer the consumer a better, faster service.
Unfortunately, the attempts of the chef at keeping up where in vain and he just could not cut it!
The chef was sacked and had to literally pack up his belongs and leave the building.
And so, as Mr. DELIVERY prepares to get fitter and faster and no longer has room for it's now (not so happy) chef…
who is currently on the job hunt!
It's just a pity that his experience does not extend beyond being a part of one of South Africa's best recognised logos.
As Mr. DELIVERY starts 2011 with a bang, the public look forward to their new logo and personality almost as much as we look forward to experiencing the many diverse ways that Mr. DELIVERY brings brands into our homes.
TCC creates the perfect social media awareness campaign
Fish where the fish are and Tweet where the Tweeters tweet!
We don't just move forward, we push the boundries!
When faced with the brief of creating brand awareness for Diesel's newest fragrance "Only The Brave" aimed at the young, black, fabulous and digitally addicted Black market...Twitter was the obvious playground in which to play the game.
The #Diesel #IronMan @Only_TheBrave campaign is a simple one.
First, Diesel Hampers were seeded to SA's top Tweeting Socialebrities! Once pictures of DJ Sbu, Khanyi Mbau, Mpho Maboi, Showlove, Hypress and many more were Tweetpic-ed receiving their hampers, everyone wanted to know how to get one.
Not only were our Socialebrities Retweeting product information at regular intervals, they were also sharing their personal opinion of the products. @ShowTibzLove said "@Only_TheBrave smells like Victory". Followers and followers of followers could win a Diesel, Only The Brave hamper by simply going into store and TweetPic-ing a Picture of themselves with the Iron Man Dancers in store.
Stores sold out! A mad rush of Tweeters made their way to every participating store! 20 Hampers were given away from stores in 2 days.
And once the message started going, it spread like a virus.
3 days later Only_TheBrave has 100 followers, all of whom Retweet every message, all of whom have 200-15 000 followers. The reach is exponential.
@Only_TheBrave has over 500 Mentions (@) on Twitter and is not only being followed by the brave but by @Dieselisbrave, the American Only the Brave Twitter profile...Seems someone out there senses a bit of competition!
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