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"The Total Field Marketing Solution!"
Full Signal are experts in their field with 4 divisions contributing to the overall expertise of the company through their individual specialisation.
The Event Management, Field Marketing Services, Staffing Solutions and Training Divisions all function as separate entities in order to ensure focused functionality!
Full Signal are a National solution, with regional offices based in the 3 main city centres of South Africa.
Full Signal services include;
- Point of Sale Manufacture and Distribution
- Field Merchandising
- Mystery Shopping
- Market Research
- Training
- Retail Control - stock checks/product compliance etc
POS material is easily distributed through Full Signal's national base. However, their skill lies in their ability to facilitate production of this medium from conceptualising of POS elements to design and manufacture.
POS elements including banners, display items in Perspex and glass, Product display units, specialised eventing kits and branded tables.
The Full Signal field marketing crew are the client's brand ambassadors! They ensure that POS material is delivered and product placement is optimized. The field crew visits are captured using the latest technology; this information is made available in the form of automatically generated reports.
Merchandising allows relationships to be built at store level & standardise stock presentations in all stores. Full Signal gain shelf space, enhance the visual display of products and elevate brand positioning.
Mystery shopping is a tool used by companies to measure quality of retail service by having trained consumers visit stores & rate sales staff performance etc. Dependent on what clients want to know, Full Signal are able to place Mystery shoppers in certain stores and train them to have a certain style of behaviour, ask certain questions & make certain purchases in store.
Training is a vital part of any sales organisation because staff will only sell products they are comfortable with. This sense of comfort is achieved through consistent training; frequent updates & soft skills training which teach sales staff how to deal with any customer situation.
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