The biggest below the line marketing agency in South Africa with more brands than any other single agency in the country, The Creative Counsel has grown and evolved exponentially to become a pulsating, energetic, innovative & out-of-the-box thinking agency which always exceeds expectations.
With the ability to place trained, experienced and skilled Brand ambassadors in-store through to exploding interactive, experiential campaigns in malls and then taking something totally different, bigger and louder into the community to interact with consumers one-on-one and bring brands to life in their neighbourhoods...TCC has set the benchmark for what is probably the best way to engage consumers; directly!
TCC functions much like an intricate system, network, machine or organism...
With a head and body working in synergy, TCC's unique and always exceptional creative strategy is brought to life by the implementation/ operations team, supported by satellite structures and systems such as warehousing, training, BAM teams, call-centre teams and in-house courier.
Although the Retail store environment is an important platform for communication to the consumer, TCC's reach extends far beyond the retail environment.
However, when in retail environments, the focus is on a holistic campaign which uses more than one business strategy to achieve the aims of the client; Push-pull strategies involving wholesale-retail, centre court-retail or retail-consumer promotion campaigns create an incentive for purchase and drive feet into retail stores.
TCC has managed to get right to the heart of the consumer!
At the level of the emerging consumer this means creating activations and experiences within communities and speaking to the need state of that specific consumer. Road-shows and community radio driven consumer promotions have created wide-spread buzz and amazing presence for brands.
At the level of the urban & sub-urban consumer, TCC is constantly innovating and exploring the best solutions for creating touch-points and optimising bang-for-buck!
Every consumer regardless of income can be reached through retail centre environments such as malls, strip malls and shopping centres. At TCC the aim is to provide the shopper with the best experience of the brand and therefore drive loyalty and incentivise purchase.
Take the unique strategic thinking of the brain of TCC & the attention to detail and never-say-die attitude of the body of TCC...and the sum of the two parts gives you a diverse, dynamic and passionate company with an incredible culture!
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